top of page

ISO 9001: 2015 

Photo Summary of INDIA EBUS


We wish to advance every newborn to the next level of developmentally supportive care. ​Dedicated to making developmentally supportive care a fundamental right for every newborn, Neonatal Therapy Store is a pioneering initiative.

Facilitating Brain Oriented Care in the NICU

For many years, HOP Baby & other products has been utilised for the newborns in the following establishments.

  • Paednest Medical & Research Centre Pvt. Ltd.
  • Ace Children's Hospital, Dombivli

  • Wockhardt Hospitals, Mira Road

  • IONA Hospital, Mira Road

  • KEM Hospital, Mumbai

Frequently Asked Questions

Get Informed

All you need to know before you purchase from the "Neonatal Therapy Store".

Who can purchase from the "Neonatal Therapy Store"?

A purchase from the "Neonatal Therapy Store" can be made by any Neonatal Intensive Care Unit. Individual customers are encouraged to share information with hospitals at the moment.


They may suggest hospitals purchase the goods if their baby is admitted. Given how delicate the NICU environment is, the hospitals may not permit the use of any outside products.


Why can't products be returned after being purchased and delivered?

It is not returnable due to the nature of the product, which deals with hygiene, health, and personal care. However, we will offer a complete refund or a free replacement, as appropriate, in the unlikely event that you receive a damaged, defective, or incorrect item. We may get in touch with you to learn more about the damage or defect in the product before issuing a refund or replacement.

What is the justification for returning a product after use? Why should we spend money on product returns?

Recyclable material can be used to create new products by being converted into raw materials. Methodical collection of recyclables is required.

This is a commitment that we want to accept.

Just give it back to us when you're done using it. The cost of shipping is not owed by you. Once you've told us, we'll collect it from you.

Following receipt, as a thank-you gift, you will receive a cashback.

Why should we make use of these recently released products?

These goods weren't just recently released. For more than five years, they have been on the market. For many years, many hospitals used it frequently.


For their impact on infants, they were meticulously studied and investigated.


The idea of an independent market for this kind of goods, like the Neonatal Therapy Store, is the only new development.

Why can't we get a single positioning device?

One positioning device cannot meet all of the patient's postural support needs while they are hospitalised.


Additionally, having a variety of devices on hand will accommodate any needs that might arise during the crucial hospitalisation period. They become soiled or spoiled during various processes. There should be an easy alternative in such cases.


Additionally, the hospital's infection control policy will have its own pre-use and pre-reuse procedures. There may be a need for multiple devices in these situations even for a single baby.


This need will be met by unit-wide availability. Continuous care can be facilitated by purchasing a full Preemie Developmentally Supportive Care HOP Baby Pack.

No positioning device is being used on my premature baby in the NICU. Is this the correct method?

Absolutely not.

Because of the preterm baby's low postural strength, the constant demand of gravitational forces, a lack of boundaries, and the mother's unavailability causes stress in the baby.


Devices are critical in ensuring the proper positioning of the high-risk infant. It is critical to have optimal positioning to ensure proper joint alignment, self-regulation promotion, and positioning that fosters developmental skills.


Because NICU staff is responsible for many aspects of an infant's care, positioning devices and methods that require minimal effort from the nurse while providing effective and developmentally supportive care to the infant are critical.


Positioning and its impact on motor development in preterm infants are extremely important.

Is there any stimulation from these products?


To some extent, positioning devices provide stimulation and opportunities for stimulation.

Important ones include proprioception and tactile. Because of the boundaries, a sense of security is also offered.

Proprioceptors provide information about the position and movement of the limb. The body schema must be recalibrated on a regular basis in response to body growth.

Does the use of various items in the Neonatal Therapy Store necessitate training?


For these to be used, knowledge, attitude, and skills are required. If used without training, it may fail to achieve the desired outcome of optimal age appropriate development.

What is neonatal therapy? I was completely unaware of it.

Neonatal therapy interventions are highly specialised and personalised, with a focus on promoting long-term development across developmental domains, preventing negative sequelae, and cultivating the infant-family bonding.

Because of the priority placed on saving lives, neonatal therapy is currently non-existent in the majority of settings.

Starting intervention after discharge will result in a constrained and impeded outcome. Usually, families are left to deal with long-term adverse outcomes, which place a long-term burden on them.

I see a provision for writing the name on the tag; what is its purpose?

You made a good observation.

The NICU is a busy place, and many babies are admitted there. Some are infected. There is a risk of cross contamination in such scenarios. In such cases, there is a provision for writing the name or any other specific code provided by the hospital to prevent infection.

You can be confident that your baby's HOP Baby stays with her and returns to her after cleaning.

What does Color Comfort in the NICU mean?

The Neonatal Intensive Care Unit (NICU) is a complex environment with a wide range of demands. Health care workers, infants, and families all experience stress on a regular basis. According to research, parents experience higher levels of emotional distress both during and after their baby's hospital stay in a NICU.


People's responses to colour can be both biological and psychological. It's all about capitalising on it. Our biology and mood are subtly altered by them.

The staff and families will be impacted by the bright HOP Baby positioning system used throughout the facility. While introducing "Colour Comfort in the NICU," we have been considerate of these.

WhatsApp Image 2022-11-18 at 6.11.37 PM.jpeg

World Prematurity Day 2022 

On the occasion of World Prematurity Day 2022, Individualized Newborn Developmental Intervention Application – Evidence-based (INDIA EBUS) for Preterm Babies was presented by Hemant Nandgaonkar, Occupational Therapist from Mumbai.

Nurses, staff, and other Ace Children's Hospital stakeholders took part in this interactive session. INDIA EBUS spoke with Matron Mrs. Rashmi Lad and Geetali Shinde about their experiences. They discussed their ideas while developing INDIA EBUS. They concluded that all staff members must take all necessary precautions to avoid long-term complications, particularly developmental disabilities. Occupational Therapist Dnyaneshwari also shared her thoughts about developmental care. At the end of the session it was decided that everyone in the unit should take a lead and share their experinces in regular meetings. Dnyaneshwari, an occupational therapist, also expressed her thoughts on developmental care. At the conclusion of the session, it was decided that everyone in the unit should take the initiative and share their experiences in regular meetings. Everyone expressed gratitude to the administration (particularly Drs. Kolhatkar, Unmesh Phadnis, and Girish Bhirud) for allowing the practise of Individualized Newborn Developmental Intervention Application - Evidence-based (INDIA EBUS) for Preterm Babies at Ace Children's Hospital.

The presentation's content can be viewed by clicking following tabs.

Logo of neonatal therapy store
bottom of page